Crafting the Tabletop logo
Design Brief
The SFU Tabletop Club released a call for submissions to rebrand their existing logo. One of the key requirements was that the final design be provided in a scalable SVG format, suitable for use across various platforms and materials. The club also requested that the new logo incorporate a range of tabletop aesthetics, including elements from board games, tabletop role-playing games, and war games. Additionally, they encouraged designers to reference and build upon the visual themes of the original logo.
MY APPROACH
When I first came across the poster, I was excited by the opportunity it presented. The SFU Tabletop Club’s previous logo was in need of a refresh. As an active member of the club, I already had a strong understanding of its identity and values, which gave me a clear direction for what the new logo should communicate.
Pitched Design
Although the design brief was minimal, I began by analyzing the existing logo and identifying the elements that were effective and worth retaining. In my submitted design, I chose to preserve the concept of the “T” being represented by a table, as well as the stacked, game-inspired objects placed on top—both of which reflect the club’s playful and strategic nature.
Contact me
I was excited to take on the logo redesign because it combined my passion for tabletop gaming with my love for visual design. As a member of the SFU Tabletop Club, I felt personally connected to the project and motivated to create a logo that authentically represented the diverse and creative spirit of the community. It was a unique opportunity to contribute to something I care about while applying my skills in branding and illustration.